January 2018

Just launched: the new website for Wilfried Lentz art gallery in Rotterdam. Our collaboration with Wilfried is one of our longest, dating back to 2008 when he started the the gallery. The original web design lasted incredibly long (we are talking pre-iPad age!), but it was now time for a serious upgrade. The new website is fully responsive and aims to reflect the high standard of the artists he represents.

The project was done in close collaboration with Joris Lindhout and Wilfried's son Skip. Keep it small when you can!

January 2018

The time after launching a new identity is a bit like raising a child. We're always anxious to see how it 'grows up'. So it makes us happy to see the Royal Academy of Art in The Hague embracing the identity we launched a year ago. The idea behind the identity is process-based, featuring a system of 2046 incomplete crowns. For the various campaigns we invite ex-students to come up with the artwork. By doing this the campaigns become showcases for young talent, and it ensures that the Academy presents itself in a fresh and authentic way.

This year's Open Day campaign was done with Liv Ylva (photography) and Fabian Fraikin (video). They chose 'play' as their theme to work with. Great working with them, and proud of the output. If you have the chance, get a tast of the Academy buzz at the Open Day on Saturday 27 February.

Watch the trailer

December 2017

The Prix de Rome is the oldest and most prestigious prize for young artists and architects in The Netherlands. Ever since its origin in 1807, it takes the temperature on contemporary visual arts and architecture. On 15 December 2017 Rana Hamadeh was awarded for her installation with the intriguing title The Ten Murders of Josephine. On show with the other nominees at Kunsthal until February 25 2018.

Since 2013 we have been working closely with the organizers Mondriaan Funds on the strategy and the visual identity of Prix de Rome. The next Prix edition on architecture will be on show in Het Nieuwe Instituut at the end of 2018.

Prix de Rome

November 2017

As part of the Gorilla Collective (Herman van Bostelen, De Designpolitie and Lesley Moore) we have been making comments on news items for more than a decade; from Islamic State to Donald Trump, from Brexit to Fake News. The 100 best Gorilla columns have now been collected in the poster-sized book Gorilla for President, with personal selections by Erik Kessels, Stefan Sagmeister and Paula Scher.

Gorilla for President is designed by Gorilla, edited by Bob Witman, published by Lecturis, paper is generously sponsored by Antalis, translations by Billy Nolan.

Purchase your copy of the book here

October 2017

In an ongoing strategy to involve younger generations, the National Opera & Ballet partnered with Lesley Moore to set up a new loyalty program for young adults (up to 35 years). ’My Muse & Me’ offers an inspirational program and reduced ticket prices. With 500+ members since the launch in October, the program has had a flying start.

Strategy and naming by Lesley Moore in collaboration with NO&B, brand identity by Lesley Moore

Watch the launch video here

October 2017

We developped the visual identity for choreographer Arno Schuitemaker. And we are happy to announce the website is on-line.

Please visit:

Or explore the full project:
Arno Schuitemaker

October 2017

Dutch National Opera & Ballet / Opera Forward Festival have been nominated for 'Best Client' at the Dutch Design Awards. Proud to be rewarded for a very special partnership. Awards show on October 28th, fingers crossed!

Explore the projects:

Dutch National Opera & Ballet
Opera Forward Festival

June 2017

We designed the identity for the Royal Academy of Art in The Hague as a playground for their students. Exciting to see it working out in practice. For the upcoming graduation show we worked with the talented alumna Leeza Pritychenko for the imagery.

Identity design by Lesley Moore, still and moving image by Leeza Pritychenko, printing by Drukkerij Thiele.

June 2017

Dutch National Ballet just closed the season with New Moves, showcasing the choreographers of tomorrow. The image is part of a campaign series made together with Petrovsky & Ramone. This summer we will team up again to create the 2018/19 campaign for both opera and ballet.

Still and moving image by Petrovsky & Ramone, art direction and design by Lesley Moore

May 2017

Hotel & Student Home
Hotel Casa is part student home, part hotel. Every summer the students pack their stuff and make room for hotel guests. In the autumn a new generation of students return to Casa. An ever-flowing fountain of youth which was our starting point for their new identity.

Strategy (with Studio Spomenik), visual identity, web design (with Your Majesty) and art direction by Lesley Moore.

Explore the project here

May 2017

Centraal Museum’s identity is one of our most precious projects to date. Edwin Jacobs was the visionary director behind it. Before he left Centraal Museum to lead Dortmund U, we designed a goodbye gift to honour him.

Printed by NPN Printers, binding by Patist.

Explore the Centraal Museum identity here

May 2017

Wat nu, Koetsier? is a project reflecting on Hans Koetsier’s puzzling and disruptive advertisements, published in Dutch newspapers between 1969-81. 45 graphic designers were invited to design their own ‘advertisement’. Our contribution is titled ‘Alternative Facts’.

Project initiated by Freja Kir, Celina Yavelow and René Put.
Do check out all the contributions here:

March 2017

OFF is on. The 2nd edition of Opera Forward Festival kicked off last saturday. Performances and lectures on various locations in Amsterdam, 18-31 March.

Brand identity and campaign design by Lesley Moore, image by Petrovsky & Ramone, strategy by Novel.

Explore the full project here

February 2017

A sneak preview of the new visual identity we are developing for the Royal Conservatoire and Art Academy in The Hague. Work in progress, in true art academy spirit.

In collaboration with Lennarts & de Bruijn and Danicha Lelieveld. Websites in development with Digital Natives.

Explore the full project here

January 2017

For 100th birthday of De Stijl, we designed a limited edition silk screen poster.

Silk screen printed in 4 colours, edition of 200, 420 x 594 mm. Printed by Krijger Zeefdruk, thanks to Lenoir Schuring for paper advice.

January 2017

A special animation to celebrate 5 decades of an outstanding orchestra. Nominated in the competition Best Dutch Animation at the upcoming Holland Animation Film Festival.

In collaboration with Studio Pupil, directed by Johan Klungel, animation by Bouwine Pool, illustration by Leonie Bos.

Watch the animation here