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Hear the Dance, See the Music

Dutch Ballet Orchestra

The Dutch Ballet Orchestra partners with the renowned dance companies Dutch National Ballet and NDT (Nederlands Danstheater). Together they deliver world class ballet.

An orchestra which accompanies dance, needs to anticipate the dancer’s movements. And vice versa. This synergy is visualized in the logo of the Dutch Ballet Orchestra. In a play with letterforms, the words melt together to become one. We chose colour and photography to play a key role in the brand identity. The colour scheme is based on the materials of the instruments like brass, copper and wood. Together with photographer Inga Powilleit Lesley Moore made portraits of all the musicians whilst playing. The result is an intriguing series of very different individuals with one thing in common: musical virtuosity.



Brand System


Brand Expression


Creative Team

Concept & Strategy
Lesley Moore

Design
Lesley Moore

Art Direction
Lesley Moore

Project Management
Roel Stavorinus

Photography
Inga Powilleit

Print
Lenoir Schuring

 

Animation
Directed by Johan Klungel, animated by Bouwine Pool, illustrated by Leonie Bos


Official selection for HAFF and Amima2017 (Argentina)


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