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Forever Young

Hotel Casa

Casa, a house. Or two houses, really - part student home, part hotel. Casa was set up in the late 50’s to provide affordable student accommodation. Today, 60 years later, it still works. Every summer the students pack their belongings and make room for hotel guests. In the autumn a new generation of students returns to Casa, full of dreams and aspirations.

When Hotel Casa contacted us, the brand had drifted away from that heritage. Seen from the outside, it was a hotel like any other. The new identity embraces the essence of what Casa was and still is today: an ever-flowing fountain of youth.


Brand System

In the Casa logo, the 2 A’s are replaced by 2 roofs, symbolizing the double function of the hotel. The main typeface also contains a roof instead of the A. Sets of specially designed emojis, illustrating the moods and functions of the hotel, are used in combination with text.



Brand Expression

As a part of the brand strategy, we aim to reveal Casa’s young heart. Treating even the smallest items in a playful way, but also by making new visitors an active part of the ongoing Casa legacy.


Special Editions


Creative Team

Concept & Strategy
Lesley Moore

Design
Lesley Moore

Art Direction
Lesley Moore

Website
Your Majesty

Printing
Lenoir Schuring

Animation
Johan Klungel
 

hotelcasa.nl

Special thanks to Emina Sendijarevic from Studio Spomenik


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