In the Mood

Identity design for EAST, the café-restaurant at Hotel CASA.
Creative direction, concept, copywriting, identity design.


Our starting point for the design was how the mood in a café-restaurant shifts during the day.

The EAST identity plays with this transformation. So rather than designing one fixed identity, we designed an identity which changes throughout the day.
Just like the function of EAST changes. From quiet concentration with laptops and coffee in the morning. To the buzz of friends enjoying a meal or a drink together in the evening. And anything in between.

May we suggest: